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Tuesday, September 02, 2014

Who's your Plus One?

Take my Plus One Challenge and make it personal!
The Ice Bucket challenge has been a hugely successful awareness and fundraising campaign for ALS. Fortunately the neurological disease hasn’t affected anyone in my family. The viral video campaign, however, has saturated my friends and my Facebook newsfeed.

To make my moment in the spotlight more meaningful for me, I’ve decided to make it the Plus One challenge. That means in addition to donating to ALS, I’m also donating to an organization that has impacted my family. My Plus One is Camp Taylor, a free summer camp for kids with heart defects in honor of my son. I'm challenging everyone who has already taken the Ice Bucket challenge--and those who are soon-to-be nominated--to consider yourself challenged to the Plus One campaign.

ALS is doing great work, but are countless worthy charities in need of support. So why not donate to two charities? Open your wallet and make this whole ice-bucket-thing personal by donating to an extra charity that has meaning to you. Are you in? Who’s your Plus One? It's probably different from mine, and that's okay.